Industry Bracing for Record Sales of Flowers & Gift Baskets This Valentine’s Day
(ContentDesk) February 13, 2006 -- Consumer preferences vary significantly with the day of the week on which the holiday falls.
The last three Valentines Days (2003, 2004, and 2005) have fallen respectively on Friday, Saturday and because of the leap year, Monday.
When Valentines Day falls on a weekend, consumers are more likely to splurge on restaurants, hotels and weekend getaways than normal; Valentines Day turns into Valentines Weekend!
Increased competition from substitute goods takes a piece of the flower and gift basket market from retailers.
When Valentines Day falls on a Monday, consumers indulge over the weekend and claim double jeopardy on weekend activities counting them towards their Valentines Day spending budget.
When Valentines Day is on a Monday, retail prospects can be classified as merely fair, and do not approach record breaking capacity; retailers all suffer together, not just florists and gift basket companies.As determined by the stars, this year Valentines Day arrives on Tuesday, February 14th, shifting the battle for consumer spending in favor of flowers and gift baskets.
These two products are at a large advantage this year for three key reasons: First, 2002 was the last time these products did not have to compete with weekend substitute goods.
Consumers who spent on activities in years past are more likely to come back to flowers and gifts this year.
Second, the robust economy gave most floral and gift retailers the best Christmas season in years.
This is always a portent of good things to come for the industry on Valentines Day, only 51 days from the close of the holiday shopping season.
Third, with Valentines on a Tuesday, deliveries will most commonly be made to the workplace, creating that unmistakable buzz around the office no other gift can duplicate.Rebutting The National Retail Federations PredictionsIn its annual, well-researched Valentines Day spending forecast, the NRF mentions when it comes to picking out that perfect gift, fewer men will be buying flowers (52.3 % vs.
57.8% in 2005).
This prediction contradicts our forecasts build on 70 years of retail floral experience.
The NRF survey samples consumer preferences weeks before they have really had a chance to digest the intricate role played by the day of the week in planning their Valentines budgets.
If fewer consumers actually purchase flowers this Valentines day, you can still bet that sales of flowers and gift baskets will be significantly higher than in years past years and will have a good chance and breaking industry sales records.
Less competition from weekend substitute goods, the robust economy, and the critical role played by the day of the week will make this Valentine s Day the best ever for retail flowers and Valentines Day Gift Baskets.Ryan D. Abood is CTO & Director of Business Development at Chalifours Flowers, Gift & Gourmet Manchester, NH Florist and President of GourmetGiftBaskets.com..
Website provides financial relief for brides on a budget
Weddings are beautiful, joyous occasions that often get costly and end up placing the newlyweds in debt.
While adding up the cost of caterers, florists, hairdressers, reception halls and photographers, there's an enormous push for budget oriented couples to look for ways to save on cost. What began as a simple ebay auction idea of selling fresh cut roses a couple of years ago, has now flourished into a practical cost saver for new brides.
John Rodriguez, owner of JRROSES.com wanted to develop an online resource where brides could buy fresh flowers for their wedding at affordable prices.
In the past, brides would have little choice but to pay full retail price at the local florist.At JRROSES.com, a new bride may now save on cost by ordering fresh roses, fresh rose petals and more for her wedding online, with reliable FedEx delivery and low prices.
Brides could choose from a selection of beautiful color roses, different amounts of fresh rose petals and...
Website provides financial relief for brides on a budget
Florists > Website provides financial relief for brides on a budget
Palmmgt.com Offers Beach Weddings Services on Costa Rica's Pacific Shore to Wedding Planners, Travel Agents and Couples
(ContentDesk) December 2, 2005 --
Wedding planners in North America can turn to Palmmgt.com Vacation Rentals and Tours, which announced that it now offers services to help planners develop "over-the-top beach weddings" in Costa Rica.
Palmmgt.com focuses on Playa Grande Beach, near Tamarindo, one of the most populated beach towns on Costa Rica's Pacific shore, just 15 minutes from Liberia Airport, which now offers direct flights from most cities in the United States. In addition, Palmmgt.com works with travel consultants, and engadged couples to coordinate extraordinary beach front and ocean view weddings with the rest of Costa Rica's natural beauty as a backdrop. Using its inventory of luxury beach front and ocean view rentals, Palmmgt.com works with teams of local professionals to bring all the elements together for extraordinary beach weddings.
"Our aim, is to help clients overseas lay the ground work by remote control, if you will" said Sandy Walker, Palmmgt.com's...
Florists > Palmmgt.com Offers Beach Weddings Services on Costa Rica's Pacific Shore to Wedding Planners, Travel Agents and Couples